Gighouse
A broad marketing technology role where strategy, implementation, automation, and team support came together in one operating layer.
Context
At Gighouse, the work connected acquisition, CRM, website infrastructure, tracking, and day-to-day marketing operations. The focus was not only on building assets, but on creating systems that made the team faster and more independent.
This page structure works well for portfolio storytelling because it explains the operating problem first, then makes the contribution concrete through responsibilities, measurable highlights, and tools.
5 yrs
Growth phase
CRM
Automation focus
Full funnel
Marketing scope
Waar ik aan werkte
- - Owned the technical marketing setup across website, CRM, analytics, and campaign infrastructure.
- - Built automation flows that reduced repetitive work and improved lead follow-up.
- - Improved reporting quality by aligning tracking, dashboards, and campaign naming conventions.
- - Supported marketing colleagues with tooling decisions and practical implementation.